2009年3月12日 星期四

BLOG (A Web Awash in Liquor Ads, Promoting Moderation )

In my opinion, I’m surprised that the vodka company uses such a different method to merchandise their products. Their secret to make consumers feel interested in their goods is to expound the both pros and cons of alcohol instead of some exaggerated fake advantage that most of the liquor seller only used to promote their alcoholic products. It is consumers that will sense less commercial behaviors than before and become more willing to accept their goods. In order to won the consumers’ heart, the company emphasizes that they are not using the way that like mother’s sermon but like a girlfriends’ care. And to make the most efficient propaganda, they put the campaigns not only on the products them self but also on the internet
Now days almost every generation will surf the internet. Internets, which can have a big influence on people, become a part of our life. Who understand the importance of the internets who can find the shortcut to success. Government will love this kind of ideas too, because they don’t need to spend a lot of time and money on how to tell people not to drink too much in a simplificative and casual sentences
Everybody likes to drink beer and wine. Just be cautious and responsible to yourself. After all the alcoholic sellers won’t take the responsibility to your behaviors after you are drunk, it is you who will pay a lot if you don’t know how to drink appropriately. So take a look on these kinds of campaigns next time then you can enjoy your wine.(262)

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